Reach your key milestones through Product Design


I help early-stage SaaS and FinTech startups create a delightful product experience that communicates their value to potential users and helps them hit key milestones through my 4-step Human-Centered Product Design Framework.
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Tech founders, I hear you.

I understand the pressure you're under—racing against time, proving your value with limited resources, and balancing countless responsibilities. In the early stages, trade-offs often lead to missed milestones, slow growth, and weak user adoption. 

I’ll refine your UX strategy, prioritize key features, and build a flexible roadmap that supports both immediate goals and long-term business growth.

Transform your vision into the next tech unicorn.

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FOUNDER

Maru Lango


Maru is a seasoned designer with over a decade of design and development experience under her belt. 

She's been a design leader at international FinTech companies and loves bringing her knowledge and experience to the fast-paced environments of early stage startups. 

In her previous roles she's successfully defined brands, product vision, and transformed products to become top-of-mind for their audiences, helping secure their success (and next financing round).




The 4-Step  

Human-centered 

Design Framework

 I’ve refined a process that can address your company’s unique set of challenges built around the humans your product helps to make your company reach your key milestones.


PHASE 1

Explore

I will dive into your business to identify key areas for impactful contributions, ensuring alignment between user goals and business metrics. By the end of this phase, you'll receive a strategic roadmap designed to drive progress toward your key milestones.


PHASE 2

Deliver


I will deliver strategic, user-centric solutions that enhance your core experience and prepare you for scalable growth. You’ll receive development-ready product improvements designed to prove your product’s value proposition and impact the metrics that matter most to your users and your business.

PHASE 3

Insight


I will step into the role of product manager, closely monitoring performance and crafting strategies to ensure your growth stays on track. Leveraging insights from the previous phase, I’ll deliver refined iterations and maintain ongoing monitoring to enhance the value your product provides to users and keep steady growth.


PHASE 4

Improve

I will craft a UX strategy that aligns your product with your company’s mission and focuses on user needs and goals. This phase will culminate in a streamlined user flow and a tailored UX strategy handbook, providing you with a clear framework to keep expanding your product, increasing your revenue, positioning your brand and attracting future talent and investment, all using human-centered principles.






Success stories

Seems too good to be true? Here are some of my past achievements.


How a design system improvement made development 30% faster

After accruing considerable design, technical and experience debt, I worked to improve accesibility, data-entry reliability and engineering velocity by 30% after leading the design system's next iteration.

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Saving $20K USD weekly by improving the insurance checkout experience
Redesigned the checkout experience to increase clarity on transaction fees while remaining compliant with state and federal regulations, reducing operational costs and improving the overall experience.

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Increasing recurring transactions by 42% through user onboarding
I created the onboarding experience that guided users creating their account and completing their first crypto transaction to achieve their financial goals, which contributed to hitting key milestones ahead of time.

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Schedule a 
free strategy call
to learn more

Let’s explore how a human-centered approach can benefit your company’s growth.  



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